Taking the Great Barrier Reef Live Across America
A global wonder. A coast-to-coast conversation.
A virtual media tour connected U.S. viewers with Great Barrier Reef experts, turning conservation, biodiversity and sustainable travel into compelling live television.
The Challenge
Tourism Tropical North Queensland needed a timely, visually powerful campaign that could translate the scale and urgency of reef preservation for local audiences across the country.
One story. National momentum.
Priority-market outreach across leading U.S. DMAs.
Television interviews supported by online and social amplification.
Marine science and tourism perspectives delivered in an accessible format.
Major-market visibility.
WNYW — Good Day
New York
KTLA — Good Day
Los Angeles
KDAF — DFW Live
Dallas–Fort Worth
WXIA — Atlanta & Co.
Atlanta
KHOU
Houston
KARE
Minneapolis–St. Paul
Hawaii News Now
Honolulu
Featured AircheckKOMO / KUNS — Seattle▶Built to be found after the broadcast.
Station articles, video titles, descriptions and social captions create durable public signals around the campaign. A‑1’s AI Visibility Report maps those assets to the consumer questions the story is positioned to answer—helping the campaign remain discoverable beyond the original broadcasts.
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