Editorial • Digital • On-Demand Distribution

Give Your Story

More Places to Live.

MAT Releases, iWire and Video on Demand extend campaign visibility through editorial publishing, the Everyday Insider network and television-station digital platforms.

Beyond the Original Airing

Three ways to build

longer-lasting visibility.

Not every story should disappear when the interview ends. A‑1 Broadcast helps clients turn approved messaging, video and campaign assets into discoverable content audiences can read, watch, search and share. Choose the format that fits your goal—or combine all three to create a broader content-distribution strategy across earned, owned and television-station platforms.

Editorial Article Distribution

MAT Releases

Turn your campaign into useful editorial content with lasting search value.

A MAT release is a professionally written, consumer-facing article created in the style of editorial content—not an advertisement. A‑1 develops the story around timely advice, useful information and approved brand messaging, then distributes it to participating newspaper, magazine and digital publishers nationwide.

Editorial-style article written for consumer audiences
Brand messaging integrated naturally into a useful story
Distribution to print and digital publishing outlets
Long-tail online visibility beyond the campaign launch
Placement and audience reporting when available

Everyday Insider Network

iWire

A digital press release built for discovery across A‑1’s owned lifestyle network.

iWire distributes your press release through the Everyday Insider network, creating a polished, shareable digital story that can include campaign messaging, images, links and video. It gives brands an owned-media destination that supports search discovery, social sharing and continued visibility after the original media moment.

Published through the Everyday Insider network
Search-friendly press release or feature format
Campaign images, video and approved links included
Content designed for social and digital sharing
A lasting campaign URL for clients and stakeholders

A‑1 Broadcast Station Network

Video on Demand

Place the complete video story where television audiences stream local content.

Video on Demand pairs a produced video with a supporting press release and distributes both to television-station websites and apps through the A‑1 Broadcast network. Viewers can watch the story on their schedule while the written content provides context, brand information and a direct path to learn more.

Video and supporting press release published together
Distribution through participating TV-station websites and apps
On-demand viewing beyond a single broadcast window
Local-market and multi-market placement options
Digital placement reporting and live links

Choose the Right Format

One story.

Different distribution goals.

Need an editorial article?

Choose a MAT Release.

Best for consumer education, print and digital publishing, search longevity and broad editorial-style reach.

Need an owned digital story?

Choose iWire.

Best for a branded, shareable campaign destination distributed through the Everyday Insider network.

Need station-based video reach?

Choose Video on Demand.

Best for placing a produced video and press release on participating TV-station apps and websites.

A Connected Content Strategy

Combine the formats

for more mileage.

A single campaign can become an editorial MAT release, an iWire feature with rich media and a Video on Demand placement across television-station digital platforms. A‑1 manages the writing, asset preparation, approvals, distribution and reporting so every version remains consistent with the client’s message. The result is a campaign designed to keep working across search, social, publisher sites, station apps and on-demand viewing.

Extend the Life of Your Story

Build the right

distribution mix.

Tell us what content you have and who you need to reach. We’ll recommend the right combination of MAT Release, iWire and Video on Demand distribution.