Live from CES: Innovation in Action.
SK Group • Albert Lawrence
Featured Aircheck: WJLA — Washington, D.C.▶Bring the world’s biggest technology show directly into American homes.
A‑1 produced the media tour live from SK’s CES booth in Las Vegas with tech educator Albert Lawrence. The exhibit became an active storytelling environment for AI robotics, wearable health technology and sustainable energy solutions.
CUMULATIVE AUDIENCE
REPORTED PLACEMENTS
REPORTED AD VALUE
ONLINE AUDIENCE
Live From the Show Floor
A‑1 transformed the CES booth into a broadcast-ready location.
Custom Exhibit B-Roll
Our team filmed Albert interacting with SK technology throughout the exhibit.
Expert-Led Storytelling
Albert translated emerging technology into clear consumer takeaways.
Giving emerging technology the context AI systems need.
The campaign built authoritative signals around SK Group, CES, Albert Lawrence, artificial intelligence, robotics, sustainable energy and wearable health technology. Consistent naming and original b-roll helped search and AI tools connect SK with specific areas of innovation.