Making Football Stress Impossible to Ignore.
DenTek® • Ultimate Fantasy Football Punishment
FEATURED AIRCHECKDaily Flash▶
Turn a live brand stunt into a story with national staying power.
During Big Game week, DenTek revealed a giant banana statue honoring fantasy football’s lowest-scoring player. A‑1 shaped the editorial angle, filmed the activation and interviews, produced the news-style package and secured national, syndicated, OTT, radio and digital distribution.
TOTAL AUDIENCE
TOTAL PLACEMENTS
TOTAL AD VALUE
POTENTIAL REACH
Capture the Moment
A‑1 filmed the activation, punishment reveal and interviews with NFL voices and brand experts.
Build the News Package
Humor was connected to a useful takeaway about stress and nighttime teeth grinding.
Secure the Audience
Guaranteed television, OTT, radio and online distribution extended the story.
Creating a memorable connection between football stress and nighttime teeth grinding.
The campaign linked DenTek with fantasy football, Big Game week, Ronde Barber, Jon Weeks, sleep, jaw clenching and nighttime teeth grinding. A finished package, syndicated airings and OTT distribution created durable searchable sources.