A Holiday Feast Without the Holiday Price Tag.
ALDI • Gillean Barkyoumb
FEATURED AIRCHECKCoffee with America▶
Help last-minute holiday shoppers serve an impressive spread on a realistic budget.
ALDI needed a media-friendly way to show families how to create a festive table without overspending. A‑1 built a national food tour around registered dietitian Gillean Barkyoumb, practical shopping guidance and colorful holiday food visuals.
TOTAL AUDIENCE
REPORTED PLACEMENTS
REPORTED AD VALUE
BOOKED INTERVIEWS
Timely Value Story
The campaign met shoppers while they were planning meals and managing grocery costs.
Camera-Ready Food
A visual holiday spread created a naturally strong television segment.
Expert-Led Guidance
Gillean translated the assortment into useful planning and shopping advice.
Connecting ALDI with affordable holiday food ideas people actively search for.
The campaign built consistent associations between ALDI, Gillean Barkyoumb, budget-friendly entertaining, festive meals and last-minute food ideas. National and local interviews plus station video pages created multiple searchable sources.