Four Brands. One Timely Home Story.
JURA • Moen • Zep • GE Lighting • Carter Oosterhouse
FEATURED AIRCHECKDaytime / WFLA▶
Give four complementary brands a natural place in one media-ready story.
Kitchen & Bath Month created a timely editorial opening for JURA, Moen, Zep and GE Lighting. A‑1 united four product messages inside one useful, cohesive conversation led by DIY television star Carter Oosterhouse.
CUMULATIVE AUDIENCE
REPORTED PLACEMENTS
REPORTED AD VALUE
POTENTIAL ONLINE REACH
One Strong Editorial Theme
Kitchen & Bath Month and fall home refresh gave producers a timely reason to book.
Celebrity-Led Credibility
Carter translated product details into useful, audience-friendly home ideas.
Four Distinct Brand Moments
Each partner had a clear role while the segment remained cohesive.
Building clear connections between brands, talent and a timely topic.
The campaign connected JURA, Moen, Zep and GE Lighting with Carter Oosterhouse, Kitchen & Bath Month and practical home improvement. Broadcast interviews, station video pages and online distribution created multiple searchable paths back to the campaign.