Holiday Co-Op Media Tours: One Timely Story, Multiple Brands
Make your brand part of the holiday conversation.
Holiday producers need segments that are visual, timely and genuinely useful. A Co-Op Media Tour brings complementary brands together under one editorial theme, giving each product a purposeful role while offering stations a complete seasonal segment with an experienced spokesperson.
A-1 Broadcast develops the story, coordinates participating brands, prepares the talent, builds the set, produces the segment and manages media outreach. For clients, it is a streamlined way to gain national visibility without carrying the full production alone.
Holiday themes built for television.
Food & Entertaining
Holiday entertaining, cooking and must-haves for holiday hosts
Gifts
Gadgets, gifts for kids, luxury ideas and last-minute finds
Travel
Holiday travel trends, winter getaways and travel must-haves
Beauty & Fashion
Winter chic, holiday beauty, style and self-care
Why the format works.
Each brand is integrated into a larger story viewers already care about—from hosting and cooking to gifting, travel, pets, beauty and self-care. The spokesperson connects the products through practical advice, while A-1 protects the flow, visual presentation and approved messaging.
Participating brands receive professional production, coordinated media pitching, broadcast interviews, airchecks and reporting. Additional digital and social extensions can keep the segment working beyond the original tour.
One seasonal story. Complementary brands. A polished segment designed to give every participant a memorable reason to be there.