Five Campaigns. One Powerful Energy Story.
Propane Education & Research Council
FEATURED AIRCHECKKIAH — Houston▶
Keep propane relevant through every season and every consumer need.
PERC had distinct stories about resilience, sustainable home improvement, new construction, school transportation and seasonal heating. A‑1 executed five coordinated Satellite and Radio Media Tours with different news hooks, spokespeople and audiences.
COMBINED AUDIENCE
BOOKED INTERVIEWS
REPORTED AD VALUE
DISTINCT CAMPAIGNS
Year-Round Story Architecture
Stories aligned with power reliability, Earth Day, back-to-school and winter preparedness.
Right Expert, Right Topic
Matt Blashaw, Emily Calandrelli and Jennifer Borget brought the right credibility to each campaign.
National + Local Distribution
National reach was paired with targeted local interviews.
Building a broader, more accurate understanding of propane.
Across five campaigns, PERC was associated with backup energy, grid resilience, home renovation, new construction, school transportation and winter heating. Repeated expert interviews built deeper authoritative context for search engines and AI systems.