B-Roll & In-Studio Pitching

B-Roll Distribution & Event Pitching

B-Rolls and soundbites are the most widely used method of distributing a media campaign. A B-Roll is a 3-5 minute edited video followed by a series of soundbites which complements your written release, event or campaign. There is no voice over or reporter narration. The video is accompanied by a suggested anchor script that allows the local newscaster to use materials in a VO or package format.

Story Development

Develop news hooks, craft an alert and write script
Outline video progression

Production

Shoot and edit video same day
Write slates with information for news producers

Distribution

Invite media to event and follow-up to ensure attendance
Mass email alert nationwide
Pitch network feeds (CNN NewsSource, FOX News Edge, CBS Newspath, ABC, NBC and Entertainment feed when applicable)
Identify target markets and producer contacts
Distribute video via email

Monitoring

Video monitoring with viewing links
Comprehensive audience reporting
Multiple airchecks from the b-roll distribution

Ground Media Tour

Ground Media Tours (GMT) are perfect for clients that are targeting specific markets. With a GMT we set up a series of TV in-studio interviews for your spokesperson. The benefit of in-studio interviews is that the interview is more interactive and personal. A-1 Broadcast has successfully pitched and secured in-studio interviews on the Today Show, Good Morning America, Early Show, Fox & Friends, CNBC, MSNBC and in every local TV market across the country.