B-Roll and In-Studio Pitching

B-Roll Distribution & Event Pitching

B-Rolls and soundbites are the most widely used method of distributing a media campaign. A B-Roll is a 3-5 minute edited video followed by a series of soundbites which complements your written release, event or campaign. There is no voice over or reporter narration. The video is accompanied by a suggested anchor script that allows the local newscaster to use materials in a VO or package format.

Story Development

  • Develop news hooks, craft an alert and write script
  • Outline video progression


  • Shoot and edit video same day
  • Write slates with information for news producers


  • Invite media to event and follow-up to ensure attendance
  • Mass email alert nationwide
  • Pitch network feeds (CNN NewsSource, FOX News Edge, CBS Newspath, ABC, NBC and Entertainment feed when applicable)
  • Identify target markets and producer contacts
  • Distribute video via email


  • Video monitoring with viewing links
  • Comprehensive audience reporting
  • Multiple airchecks from the b-roll distribution

Ground Media Tour

Ground Media Tours (GMT) are perfect for clients that are targeting specific markets. With a GMT we set up a series of TV in-studio interviews for your spokesperson. The benefit of in-studio interviews is that the interview is more interactive and personal. A-1 Broadcast has successfully pitched and secured in-studio interviews on the Today Show, Good Morning America, Early Show, Fox & Friends, CNBC, MSNBC and in every local TV market across the country.

Examples of Our Work

B-Roll Distribution

World Record B-Roll

B-Roll Distribution

Sports B-Roll

B-Roll Distribution

Groundbreaking B-Roll

B-Roll Distribution

Charity Giveaway B-Roll

Contact Us
(770) 790-3690
or Email

  • SUITE 400,  |  ATLANTA, GA 30339
  • 770-790-3690

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