Co-Op Media Tours

Co-Op Media Tours (CMTs) integrate your brand into a timely, lifestyle-driven narrative alongside a curated group of complementary, non-competing products. Each tour features up to 4 participating sponsors, ensuring meaningful share of message and on-air visibility. Our CMTs are hosted by highly respected experts and celebrities who are experienced, media-trained spokespeople, helping elevate credibility and audience engagement. Designed as a cost-effective and time-efficient broadcast solution, CMTs deliver nationwide reach across key DMA markets throughout the U.S.

Develop Topic & Secure Talent

A-1 Broadcast specializes in contracting expert and celebrity talent
We develop a timely, newsworthy topic that captures producer interest
Our topic range spans Food, Home, Health & Wellness, Technology, Beauty & Fashion, Finance, Holiday Gifting & Entertaining, and a wide variety of lifestyle categories
We pitch media outlets across the country to secure strong coverage opportunities
We coordinate comprehensive media scheduling to ensure a smooth and efficient tour

Getting Your Branded Message Across

Your brand is featured in 3–5 minute, anchor-led interviews with real-time spokesperson interaction.
Talking points shaped into a conversational show flow for your review and approval
30-minute messaging review call with the talent to align, refine, and discuss feedback
Extensive on-air preparation to ensure clear, confident, and consistent delivery
Set design and visual presentation support for a cohesive, brand-forward look
A dedicated coordination team manages real-time adjustments based on client feedback, ensuring messaging and delivery stay fully aligned throughout the tour

What You Will Receive

Real, editorial interviews with national and local media outlets across the country, delivering authentic third-party credibility
Guaranteed audience delivery to support measurable reach and accountability
Comprehensive audience and performance reporting to demonstrate campaign impact and PR ROI
Downloadable airchecks for every interview for reporting, tracking, and stakeholder review
Dedicated web-stream video feed of the media tour for monitoring and integration into campaign reporting